Designer Feature: MSGM

MSGM is an Italian born fashion brand created by designer Massimo Giorgetti. Known for his use of bright colours, bold prints and mix of textures Massimo has created a label full of fun, edgy and creative designs. Loved by bloggers, celebrities and fashionista the world over, MSGM has rapidly grown in popularity since its inception in 2009, a testament to the talent of Massimo Giorgetti.

The brand has excelled in recent times to become one of the best outerwear designers with coats being a key piece in all there collections and with good reason....there stunning. We here at Hothouse have a MSGM coat on all our wishlists. Recent designs include long line sheer panel, fringed and tweed trench coats for spring and heavier bold printed designs for winter.

Stars such as Lena Dunham, Olivia Palermo and blogging superstar Chiara Ferragni have been spotted wearing the brand. In particular Ferragni is a fan of MSGM fur coats, rocking them at several events including Milan fashion week. We love her red and black MSGM fur vest look.

A bit more affordable than the big fashion house designers, MSGM prices range in the hundreds not thousand. We have picked our top choices from the designer and listed them below along with the price. All pieces are available from

Cross-over Ribbed Top

Embroidered Strapless Dress

Crocodile Effects Flap Shoulder Bag

Block Colour Knit Dress

Floral Print Skirt

Halter Gown

Logo Print Top

Long Robe Coat

Off Shoulder Knit Dress

Pleated Chain Halterneck Evening Dress