Designer Feature: Baja East

An emerging talent from the streets of New York City. Baja East is a label that combines relaxed tailoring with luxury fabrics which the co founders Scott Studenburg and John Targon Reffer to as "loose luxury", a pairing that is winning the harts of celebrities and fashion critics the world over.

With a decade of luxury fashion industry experience behind them both, Studenburg and Reffer have a keen eye for fabrics and design which results in collections full of laid back knitwear, luxury patterned silks and statement making silhouettes. The label also boasts a gender neutral focus which is a trend that has been on the rise in recent times.

With their unique take on luxury fashion its no wonder the brand is in demand with a celebrity following including Solange Knowles, Justin Bieber, lady Gaga, Alessandra Ambrosio, Oliva Wilde and Kate Hudson.

The release of their Be Proud tee in support of the pulse victims fund and equality Florida has resulted in a celebrity endorsed movement, with many taking to Instagram to post their pics and support the Florida victims.